Individual and collective behaviour change

Negative consequences normally lead people to change their behaviour, but the timelag between behavioural cause and many environmental impacts makes it hard for people to see the connection. Other barriers to change include lack of a fear response and habits. To promote change, new behavioural routines need to be established using default options and social imitation. Existing goal conflicts need to be minimised by better communication of the co-benefits of environmental goals. Since many people in developing countries aspire to a western lifestyle that adversely affects the global environment, different models of human happiness need to be explored.