{"title":"图书销售、市场营销和销售","authors":"Mike Shatzkin, R. Riger","doi":"10.1093/wentk/9780190628031.003.0003","DOIUrl":null,"url":null,"abstract":"How does a book go from a publisher to a reader?\n Trade publishers, who are the biggest, the best known, and the focus of this book, are called that because they sell primarily through the book “trade,” which is bookstores, libraries, and the wholesalers—intermediaries...","PeriodicalId":135916,"journal":{"name":"The Book Business","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2019-06-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Bookselling, Marketing, and Sales\",\"authors\":\"Mike Shatzkin, R. Riger\",\"doi\":\"10.1093/wentk/9780190628031.003.0003\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"How does a book go from a publisher to a reader?\\n Trade publishers, who are the biggest, the best known, and the focus of this book, are called that because they sell primarily through the book “trade,” which is bookstores, libraries, and the wholesalers—intermediaries...\",\"PeriodicalId\":135916,\"journal\":{\"name\":\"The Book Business\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-06-16\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"The Book Business\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1093/wentk/9780190628031.003.0003\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"The Book Business","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1093/wentk/9780190628031.003.0003","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
How does a book go from a publisher to a reader?
Trade publishers, who are the biggest, the best known, and the focus of this book, are called that because they sell primarily through the book “trade,” which is bookstores, libraries, and the wholesalers—intermediaries...
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