Case analysis and model construction of the impact of supply chain relationship quality on growth performance in the start-up stage of new ventures

At present, the entrepreneurial market of small and medium-sized enterprises in China is increasingly active. However, in order to achieve sustainable growth and development, these new ventures cannot obtain competitive advantage in the market competition only relying on their own strength and resources, and even affect the survival of enterprises. External relationship has become an important way for new ventures to obtain supplementary resources and promote the growth and development of enterprises. Based on this, this paper uses the typical case analysis method to understand how the supply chain relationship quality growth performance in the initial stage of new ventures. This also provides some experience and reference for the new venture how to build the appropriate supply chain relationship quality according to its growth stage, and adopt the matching relationship management mode.