Turistički značaj galerije 'Milan Konjović' u Somboru

A gallery 'Milan Konjovic' in Sombor is a culture establishment in which there are exhibited works of a famous impressionist Milan Konjovic. It was opened in 1966 and it is placed in a Galley house, on the Square of Holy Three. Works of Milan Konjovic are presented by chronological productions and occasional thematic exhibitions, and a collection consists of 1060 works today. In order to notice the tourist importance of this establishment, in this work there will be done a SWOT analysis which will point to internal abilities and internal weakness on one hand and, on the other hand, there will be analyzed exterior possibilities and those are chances and threats from the surroundings. Considering the fact that conditions in our institutions of culture are on unsatisfactory level, in this paper two affirmed galleries in London will be presented: the Tate Gallery and the Tate Modern, which represent positive example of successful management in cultural institutions.