新冠肺炎旅游与现代信息技术应用趋势

Slobodanka Stankov, Miroslava Jordović Pavlović
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引用次数: 0

摘要

旅游业是受2019冠状病毒病大流行影响最大的经济部门之一。旅游业的转型决定了新的旅游趋势,并影响着自然旅游的发展。对旅游市场的研究表明,旅游消费行为和旅游动机发生了变化。与目的地价值链的会面对现代游客来说极其重要。目的地作为一个“价值链”,由相关活动组成,使其在旅游市场上可识别并更具竞争力。价值链评价是游客对所提供和使用的服务,即旅游目的地的最终产品的满意程度的指标。信息技术的应用在游客对价值链的评价和目的地的选择中起着关键作用。未来的旅游研究将以商业开发、商业开发分析和商业分析的应用为基础。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
COVID19 TOURISM AND MODERN TREND IN THE APPLICATION OF INFORMATION TECHNOLOGIES
Tourism is one of the most impacted sectors of the economy caused by the COVID-19 pandemic consequences. The transformation of the tourism industry has conditioned new tourism trends and influenced the development of nature-based tourism. The research of the tourism market shows changes in consumer behaviour and motives of tourism movements. The meeting with the destination value chain where they travel is extremely important for modern tourists. The destination as a ʻvalue chainʼ consists of related activities making it recognizable and more competitive in the tourism market. The value chain assessment is an indicator of tourists’ satisfaction degree with the provided and used service, i.e. the tourism destination ʻfinalʼ product. The application of information technologies has a key role in the tourists’ assessment of the value chain and the destination selection. The future tourism research will be based on the application of BD, BD analytics and business analytics.
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