认知偏差、组织与创业型企业生存

Sveinn Vidar Gudmundsson, C. Lechner
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引用次数: 101

摘要

企业家的认知偏差已经成为理解创业型公司绩效的中心主题之一。研究表明,企业家的过度自信和乐观偏见有助于企业的创造,但也会导致企业的失败。利用认知偏差来解释创业结果的先前研究是缺乏的。首先,他们通常专注于单一的认知偏见。其次,到目前为止,还没有研究发现一种认知偏见,与过度自信和乐观不同,它对企业的创建和生存都有积极作用。在高后果行业的失败规避研究中,不信任作为一种重要的认知偏差逐渐出现,但创业研究对企业家的不信任关注较少。第三,认知偏差的研究通常受到生存偏差的影响:大多数研究只关注生存企业的认知偏差,但我们对幸存者和非幸存者的多层次影响知之甚少。为了解决这一差距,我们建立了一个多层次模型来解释认知偏差、企业家的不同认知构成及其对组织和生存的影响之间的相互作用。我们的研究结果表明,过度自信是对生存的主要负面影响。乐观偏见和不信任是相互冲突的认知偏见,影响过度自信,但对企业生存的影响分别为正相反。此外,企业家的认知类型对组织表现出不同的影响,如委托倾向和财务取向,但对机会取向有一致的正向影响。该研究的结论是,企业家应该平衡他们的组织,例如通过招聘政策,以防止极端的过度自信、乐观或不信任成为主导的组织文化。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Cognitive Biases, Organization, and Entrepreneurial Firm Survival
Entrepreneurs cognitive biases have emerged as one of the central themes in understanding the performance of entrepreneurial firms. Research has shown that entrepreneurs overconfidence and optimism bias help firm creation, but also contribute to firm failure. Prior studies using cognitive biases to explain entrepreneurial outcomes are lacking. First, they usually focus on a single cognitive bias. Second, as yet no studies have identified a cognitive bias that, unlike overconfidence and optimism, acts positively both on firm creation and survival. In research on failure avoidance in high consequence industries, distrust is emerging as an important cognitive bias explaining non-failure in non-routine situations, but entrepreneurship research has paid little attention to distrust in entrepreneurs. Third, research on cognitive biases is generally affected by survival bias: most studies have focused on cognitive biases among surviving firms alone, but we still know little about diverse multilevel impacts on both survivors and non-survivors. To address this gap, we built a multilevel model explaining the interplay of cognitive biases, the different cognitive make-ups of entrepreneurs, and their influence on organization and survival. Our results show that overconfidence is the chief negative influence on survival. Optimism bias and distrust are conflicting cognitive biases influencing overconfidence, but showing a directly opposite influence on firm survival respectively. Further, entrepreneurs cognitive types show diverse influence on organization such as the propensity to delegate and financial orientation, but congruent positive influence on opportunity orientation. The study concludes by suggesting that entrepreneurs should balance their organizations, for instance through hiring policies, to prevent extreme overconfidence, optimism or distrust becoming a predominant organizational culture.
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