影响中小企业采用B2B电子市场决策的因素:以中国为例

Chunjuan Zhai, Hui Liu
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引用次数: 11

摘要

本文主要研究中国中小企业对B2B电子市场的采用决策。目的是找出驱动或阻碍中小企业采用B2B电子市场的因素。首先,基于罗杰斯的创新扩散理论(IDT)、准备度模型(readiness Model)和TOE (technology-organization-environment)框架,构建了理论模型,并确定了10个关键因素。然后,给出了一个案例分析。本文对位于中国的四家中小企业(其中两家采用B2B电子市场,两家未采用B2B电子市场)的高管进行了访谈,以了解他们在决定是否采用B2B电子市场时所考虑的影响因素。最后,给出了研究结果和结论。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Factors affecting SMEs adoption decision of B2B e-marketplace: A case study in China
This paper focuses on Small and Medium Enterprises (SMEs) adoption decision of B2B e-marketplace in China. The purpose is to identify the factors driving or hindering SMEs to adopt B2B e-marketplace. First, based on Rogers's innovation diffusion theory (IDT), eReadiness Model and TOE (technology-organization-environment) framework, theoretical model is formulated and ten key factors are identified. Then, a case study is presented. The top manager of four SMEs (two of them have adopted B2B e-marketplace and two of them have not adopted B2B e-marketplace) located in China are interviewed, for the purpose of find out the influence factors they considered when they make a decision of adopting B2B e-marketplace or not. Finally, the result and conclusions are presented.
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