Enabling New Public Service Paradigms on Social Media Platforms: A "Social AHP" Model for Citizen-to-Citizen Services

This work considers the Citizen-to-Citizen (C2C) service interaction, and shows how it could be implemented using a set of identified affordances and a decision model that considers social attributes. Specifically, we adapt the Analytic Hierarchy Process (AHP) to consider social attributes in choosing appropriate service provider for a C2C service request. In our opinion, insights from this work should help in moving Government Social Media policies towards the use of social media platforms for implementing C2C and other emerging services like C2G services.