社交网站用户行为的探索性研究

2012 Ninth International Conference on Information Technology - New Generations Pub Date : 2012-04-16 DOI:10.1109/ITNG.2012.69

Shwu-Min Horng

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引用次数: 3

摘要

本研究利用Google Analytics数据从四个社交网站在web2.0设置下分析其用户的行为。采用了几种统计技术，对四家公司的七个案例进行了数据分析。一些有趣的发现表明，根据web服务的特征出现了某些模式。讨论了管理意义以及对未来研究的建议。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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An Exploratory Study of the Users' Behavior on Social Network Sites

This study makes use of Google Analytics data from four social network sites under web 2.0 setting to analyze their users' behavior. Several statistical techniques are used to analyze the data based on the measures across the four companies with seven cases. Some interesting findings indicate that certain patterns emerge according to the characteristics of the web services. Managerial implications are discussed along with suggestions for future research.

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来源期刊

2012 Ninth International Conference on Information Technology - New Generations

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