Co creation of value for Tunisian Environmental Scanning Agriculture Observator

The implementation of Computer Supported Collaborative Work (CSCW) Environments scanning platform is not trivial because of the different stakeholders involved. The Tunisian ESAO in this paper is used as a case study to show that the failure of the implementation problems lie in the lack of taking contextual intelligence into consideration. There are several contextual issues that we have found impede its adoption. The major failure factors stated were the absence of a shared culture between different stakeholders in organization, structured materials and methods supporting the learning process of knowledge creation. This paper describes how contextual intelligence can be used as a lens to understand the failure of Computer Supported Collaborative Work (CSCW) implementation. To overcome the barriers, we also proposed a new framework for the design of an Environmental scanning platform based on the principles of co creation of value from marketing research.