Interview with Mélanie Wolfram, Vagar Walkingtours: connecting to family travel with creative tourism.

Abstract This paper presents an interview with Melanie Wolfram on Vagar Walkingtours. Vagar Walkingtours is a small tourism company (registered as a tourism 'animation' company in Évora) that promotes 'slow touristic visits', conducting these cultural visits in all of the Alentejo region and, more particularly, focusing on the North Alentejo. It does private tours and try to adapt to the will of the clients, providing heritage tours, wine tours, and arts and crafts tours, among other options. It has a deep interest in archaeology, built heritage, and local practices of intangible cultural heritage, such as horse riding and gastronomy. The three main principles underlying the creation of the tourism offers at Vagar Walkingtours are time, personalization of activities, and cultural values associated with Alentejo, all three form the foundation for the establishment of local partnerships. That is why they have created the tailor made visits: offering exactly what the client wishes, mostly in their native language. The paper highlights specifically the offer of activities that we have for families, in particular the Play Évora creative tourism approach, which combines cultural and nature tourism activities, an educational component, and immersion in local culture.