A SHORT COMMUNICATION ON REVERSE LOGISTICS ROLE IN THE SUPPLY CHAIN

With the emergence of e-commerce and rising digital literacy among the consumers, the global logistics industry has been changing significantly in the recent years. Factors such as rising disposable incomes, dual-income households, and constant urbanization have encouraged consumers across both developed and emerging economies to follow upcoming logistics trends. Logistics environment is assessed to become more dynamic, complex, and unstable. Competition is increasing in most markets and more severe than before. Product life is getting shorter, and business conditions are always changing. All these factors force companies to change their business strategy. Companies – large or small, face a lot of new problems, such as Global Logistics (Global Logistics), the diversified appearance of logistics services (3PLs, 4PLs, 5PLs), Logistics e-commerce (E-Logistics), Logistics (Logistics Partnerships) partners, and reverse logistics. The recovery of goods, scraps, and packaging from products that businesses produce are becoming a phenomenon that businesses and logistics companies must face regularly. Especially under severe competitive pressure and the current environmental severe pollution problem, reverse logistics is considered an outstanding solution to help businesses reduce costs, increase revenue, improve qualifications. Service and reduce environmental impact; thereby winning a competitive advantage and excellent performance of corporate social responsibility.