“Secure settings are quick and easy!” – Motivating End-Users to Choose Secure Smart Home Configurations

While offering many useful features, novel smart home devices also provide an attack surface to users’ allegedly secure place: their homes. Thus, it is essential to employ effective threat mitigation strategies, such as securely configuring devices. We investigate how users can be motivated to do so. To foster secure actions, we designed two types of nudges based on the Protection Motivation Theory (PMT): one with low and one with high level of detail. As such, our nudges particularly target users’ threat appraisal (including perceived severity and likelihood of threats) and self-efficacy to take action. In a randomized online experiment (N = 210), we simulated a smart home setup procedure. Participants chose significantly more secure configurations when being provided with detailed nudges, and indicated higher perceived threat and coping appraisal (i.e., higher protection motivation) after the experiment. Based on our results, we discuss the design and deployment of nudges for (future) smart home setup procedures. Our work can help to a) increase users’ threat awareness in general, and b) motivate users to take actions such as securely configuring their devices.