合作博弈论方法量化网络中个人数据的价值

Michela Chessa, P. Loiseau
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引用次数: 14

摘要

互联网已经成为公民生活和经济的重要组成部分。在这个网络生态系统中,服务提供商收集了大量个人数据,并利用这些数据提供服务,从中获得高额利润。因此,个人数据具有明显的内在经济价值,并被网络服务广泛利用。与此同时,用户也从这个生态系统中受益,因为他们被授予免费访问服务的权利,但目前尚不清楚这是否对他们公布个人数据进行了适当的补偿。随着在线服务收集的数据量呈爆炸式增长,用户和组织越来越多地要求更公平、透明和个性化的补偿。这自然引发了一个问题:个人数据到底值多少钱?
本文章由计算机程序翻译,如有差异,请以英文原文为准。
A cooperative game-theoretic approach to quantify the value of personal data in networks
The Internet has become an essential part of the citizens' life and of the economy. In this online ecosystem, service providers collect large amounts of personal data about individuals and use it to offer services from which they derive high profits. Personal data therefore has clear intrinsic economic value, which is extensively exploited by online services. At the same time, users also benefit from this ecosystem by being granted free access to services but it is unclear whether this appropriately compensates them for the release of their personal data. As the amount of data collected by online services is exploding, users and organizations increasingly ask for more fair, transparent, and personalized compensations. This naturally raises the question how much is personal data worth?
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