FEATURES OF THE FORMATION OF THE ARCHITECTURE OF TOURIST OBJECTS IN THE AZOV RESORT AND RECREATIONAL ZONE OF THE KRASNODAR TERRITORY

The affordable cost of recreation on the Azov coast, as well as the presence of the sea, combined with a favorable climate, make these territories attractive for Russian tourism. However, more than half (62%) of all accommodation facilities in the regions of the Azov region are individual accommodation facilities: small private guest houses, which provokes a number of problems. The state of the resort and tourism industry in the Azov resort and recreational zone is a very topical issue, but most studies present an assessment of the current state of the resort and tourism industry from the point of view of related sciences. In this regard, the purpose of the study is to determine the features of the formation of the architecture of tourist facilities for this region, and its tasks can be determined: identifying the most developed and resort-oriented areas of the Azov region, studying iconic accommodation facilities in selected areas, systematizing the collected material, taking into account the main factors (natural and climatic, functional-planning, socio-economic) and their criteria (climate type, temperature, air humidity and terrain; typology of accommodation facilities, territory development system; capacity index of resort complexes, seasonality of work) that affect tourist attractiveness. The practical significance of the study is related not only to identifying the strengths and weaknesses of the development of the resort in this region, but also to predicting the tourist attractiveness of the Sea of Azov regions. The analysis allows you to determine which of the existing accommodation facilities will be popular and attractive to tourists in the near future, and which of them require urgent modernization. The totality of the results obtained shows the presence of real opportunities for the sustainable development of the Azov region as a resort