产品、价格和品牌质量对购买日惹青少年野生叶的决定的影响

Jurnal Ekobis Dewantara Pub Date : 2021-02-02 DOI:10.26460/ed_en.v4i1.2287

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引用次数: 0

摘要

这篇文章是为了证明购买Remaja Surakarta的Nature Leaf洗手液的决定受到产品质量，价格和品牌的影响。当然，研究方法选择多元线性回归分析，使用SPSS 2016版。得到的结果是购买决策受到产品质量的影响，对于可变价格表现出显著的影响&对于可变品牌表现出显著的影响，其中购买决策受到品牌的影响

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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PENGARUH KUALITAS PRODUK, HARGA DAN MEREK TERHADAP KEPUTUSAN PEMBELIAN HAND SANITIZER NATURE LEAF PADA REMAJA DI SURAKARTA

This article was created to prove that the decision to purchase Hand Sanitizer Nature Leaf in Remaja Surakarta is influenced by product quality, price and brand. Multiple Linear Regression Analysis was chosen as the research method of course using the 2016 version of SPSS. The result obtained is the purchase decision is influenced by the quality of the product, for variable prices showed a significant impact & For variable Brands showed a significant where the purchase decision was influenced by the Brand

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Jurnal Ekobis Dewantara

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