Big data Analysis and Research on the Affinity of Ideological and political Education in public account platform

In recent years, WeChat public number platform has developed rapidly, and its influence as a propaganda caliber is also growing. To enhance the affinity of ideological and political education in colleges and universities, it is necessary to firmly grasp the main battlefield of public account platform. This paper takes the public accounts of 56 universities in Tianjin as the object of study, and makes text analysis and quantitative research on 500 articles involving in ideological and political education. Through the big data analysis of the public account, this paper reveals the current status, characteristics and influence of ideological and political education in the public account platform. On the basis of the above analysis, this paper puts forward some measures to improve the affinity of ideological and political education in the public account platform.