A Study on the Use of Digital Trade Marketing

Changes in the international trade environment require traders to adapt to new forms of trade. Based on the 4th industrial revolution, digital trade using IT technology focuses on the expansion of objects and trades using the online marketplace, and data itself can be produced or traded as digital goods. Therefore, traders must be able to manage digital trade data. In particular, the increase in trades using platforms such as the On-line Marketplace suggests the importance of data management in digital trade marketing. Traders can systematically manage data generated in the course of trade marketing activities by identifying, collecting, analyzing, and converting it. Transformation of trade data realizes digitization and digitalization, and influences traders' decision-making to achieve their goals. In addition, new added value can be created through digital transformation. Therefore, it is necessary to establish data management and standardized systems for the utilization of digital trade marketing.