QR码在基于web的电子市场调查系统中的应用

Z. Čović, Urmos Viktor, Janos Simon, D. Dobrilović, Ž. Stojanov
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引用次数: 5

摘要

本文描述了QR码在一个基于web的系统中的使用,该系统是为促销和电子市场调查的需要而开发的。QR码可以有多种用途,它们提供了一个机会来进行各种研究,强调人们的反应或人们的答案。最大的难题是如何呈现QR码以吸引用户的注意力。为了这项研究的需要,我们制作了一个基于web的多平台应用程序的试验版本,以检测移动设备的用户并从他们的扫描中收集数据。本文介绍了系统的功能和研究成果。在初步研究结果的基础上,确定了基于web的系统第二版的指导方针,并选择了新的目标人群。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Usage of QR codes in web based system for the electronic market research
This paper describes the usage of QR codes in a web based system that was developed for the needs of promotion and electronic market research. QR codes can be used in several ways and they provide an opportunity to make various researches that emphasize people's reactions or people's answers. The greatest dilemma is how to present QR codes in order to attract the users' attention. For the needs of this research, a pilot version of the web based multiplatform application was made to detect users of mobile devices and collect data from their scans. This paper describes the functionality of the system and the results of the research. Based on the results of the initial research guidelines for the second version of the web based system are defined and the new target population is chosen.
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