Developing tailored-made online materials for academic use

English now dominates the research world because it is the language of academic publications. Therefore, non-native English speaking academics, especially those working outside the inner circle English speaking countries, need skills of formal writing in English in order to get their research presented and published in the world's prestigious databases, such as the Web of Science, or in a journal with an impact factor. Nevertheless, as many research studies confirm, writing skills are the most difficult skills to be learned. In addition, the findings of contrastive rhetoric show that there are differences between the schemata of L2 and L1 writers in their preferred ways of organizing ideas and these also have an impact on written communication. Thus, the purpose of this article is to demonstrate how these skills of academic writing can be enhanced with the help of tailored-made materials focused on the development of these skills. The author of this article discusses the structure of these materials, their content and particularly the ways of delivering them to academic staff with respect to their needs and time constraints.