The Role and Application of Big Data Technology in Decision-Making Management of Colleges And Universities

with the advent of the era of big data, people’s way of thinking and habits have changed greatly. In Colleges and universities, big data has the characteristics of massive, high growth and diversity. Colleges and universities should seize the opportunity to tap the value of campus big data. Data driven self-development, from the ideological and political education, teaching quality, advantageous disciplines, social services, scientific research achievements and international influence and other aspects of data collection, extraction, cleaning, association analysis and mining, construction of university data "one table" project; and on this basis, build big data auxiliary system to assist managers in administrative decision-making, in order to promote the comprehensive construction of universities It brings new ideas for the management of colleges and universities in the new era.