The Effect of the Internet of Things on Development of Future Market

As the progress of network technology, the messages can be delivered automatically form this thing to another one, so people can collect product information from these things and get useful data after analyzing Big Data. Therefore, producers can manufacture customized products that are close to customers’ demand. Finally, it will build a new market about the Internet of Things (IoT). This research used the conception of network externalities to explain network characteristics of IoT and described consumer behavior in the IoT market. The result will show that consumption has an infection. Thus, the study used the theoretical model about the spread of infectious disease to analyze the infectious effect in the IoT market.