足球电视广告牌影响分析的模糊系统

2009 Ninth International Conference on Intelligent Systems Design and Applications Pub Date : 2009-11-30 DOI:10.1109/ISDA.2009.37

Suprio Das, S. Sural, A. Majumdar

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引用次数: 1

摘要

在受欢迎的比赛中，沿着足球场周边放置的广告牌用于推广特定产品或公司的品牌形象。在本文中，我们引入了一种基于模糊逻辑的方法来估计这种广告牌在电视媒体上播出时的视觉影响。该系统采用一种基于模糊规则的两阶段系统来评估广告牌对人类思维的持久效应。在第一阶段，进行射击水平分析，然后进行射击间分析以估计总体影响。在这两个阶段，采用粒子群优化算法对模糊集隶属函数的参数进行调整。该系统在广告牌检测系统的基础上工作，并将结果与用户调查进行了比较。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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A Fuzzy System for Impact Analysis of Advertisement Billboards in Soccer Telecast

Advertisement billboards placed along the periphery of a soccer field in popular tournaments are used to promote specific products or the brand image of a company. In this paper, we introduce a fuzzy logic based approach for estimating the visual impact of such billboards when broadcasted through the television medium. The present system estimates the persistence effect of a billboard on human mind by using a two stage fuzzy rule based system. In the first phase, a shot level analysis is carried out, which is followed by an inter shot analysis to estimate the overall impact. In both the stages, parameters of the fuzzy set membership functions are tuned using the Particle Swarm Optimization algorithm. The system works on top of a billboard detection system and the results have been compared against a user survey.

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2009 Ninth International Conference on Intelligent Systems Design and Applications

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