SUPPLY CHAIN MANAGEMENT FOR TOURISM DEVELOPMENT

Tourism is a sector that is developing and growing faster and faster. In conditions of growing competition, logistics is one of the key success factors. Intensive development and competitive advantage of tourist destinations is achieved by applying the basic principles of logistics: simultaneous and comprehensive optimization of all links in the flows of materials, energy and information, which participate in shaping the supply of tourist locations and creating their tourist products. This paper describes the structure and main problems of supply chain management in tourism, their current state and factors that prevent the implementation and integration of supply chain activities within the tourism sector. The aim of this paper is to emphasize the role and importance of logistics and tourism operators in planning and optimizing logistics activities and increasing the competitiveness of tourism products.