物质价值观量表的跨文化等值:美国与泰国的探索性研究

{"title":"物质价值观量表的跨文化等值:美国与泰国的探索性研究","authors":"Kittichai Watchravesringkan","doi":"10.1057/JT.2012.19","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":162686,"journal":{"name":"Journal of Targeting, Measurement and Analysis for Marketing","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2012-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"12","resultStr":"{\"title\":\"Cross-cultural equivalence of materialistic values scale (MVS): An exploratory study between the United States and Thailand\",\"authors\":\"Kittichai Watchravesringkan\",\"doi\":\"10.1057/JT.2012.19\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":162686,\"journal\":{\"name\":\"Journal of Targeting, Measurement and Analysis for Marketing\",\"volume\":\"1 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2012-10-29\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"12\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Targeting, Measurement and Analysis for Marketing\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1057/JT.2012.19\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Targeting, Measurement and Analysis for Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1057/JT.2012.19","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}