Web usage mining: applications and pattern discovery

With the explosive growth of information sources available on the World Wide Web and the rapidly increasing space of adoption to Internet commerce, the Internet has evolved into a gold mine that contains or dynamically generates information that is beneficial to E-businesses. A web site is the most direct link a company has to its current and potential customers. The companies can study visitor's activities through web analysis, but before performing analysis we need to discover pattern and find the patterns in the visitor's behavior. In this paper we describing about the tools and techniques for pattern discovery and many applications of web usage mining. In this paper we also gather data from WWW for pattern discovery. These rich results yielded by web discovery, when coupled with web analysis and company data warehouses, offer great opportunities for the near future.