{"title":"短信和互动性——该领域的一些成果,及其对教育中有效使用移动技术的影响","authors":"A. Stone, J. Briggs, Craig Smith","doi":"10.1109/WMTE.2002.1039238","DOIUrl":null,"url":null,"abstract":"This paper reports the results of an experiment undertaken to test the effectiveness of a two-way SMS campaign for a UK youth brand. These results are presented, and considered from the perspective of leveraging these results in an educational technology context. It is proposed that these results and their findings can inform more effective future usage of mobile technologies in education.","PeriodicalId":165746,"journal":{"name":"Proceedings. IEEE International Workshop on Wireless and Mobile Technologies in Education","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2002-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"97","resultStr":"{\"title\":\"SMS and interactivity-some results from the field, and its implications on effective uses of mobile technologies in education\",\"authors\":\"A. Stone, J. Briggs, Craig Smith\",\"doi\":\"10.1109/WMTE.2002.1039238\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This paper reports the results of an experiment undertaken to test the effectiveness of a two-way SMS campaign for a UK youth brand. These results are presented, and considered from the perspective of leveraging these results in an educational technology context. It is proposed that these results and their findings can inform more effective future usage of mobile technologies in education.\",\"PeriodicalId\":165746,\"journal\":{\"name\":\"Proceedings. IEEE International Workshop on Wireless and Mobile Technologies in Education\",\"volume\":\"1 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2002-08-29\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"97\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Proceedings. IEEE International Workshop on Wireless and Mobile Technologies in Education\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/WMTE.2002.1039238\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings. IEEE International Workshop on Wireless and Mobile Technologies in Education","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/WMTE.2002.1039238","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
SMS and interactivity-some results from the field, and its implications on effective uses of mobile technologies in education
This paper reports the results of an experiment undertaken to test the effectiveness of a two-way SMS campaign for a UK youth brand. These results are presented, and considered from the perspective of leveraging these results in an educational technology context. It is proposed that these results and their findings can inform more effective future usage of mobile technologies in education.