短信和互动性——该领域的一些成果,及其对教育中有效使用移动技术的影响

A. Stone, J. Briggs, Craig Smith
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引用次数: 97

摘要

本文报告了一项实验的结果,该实验旨在测试英国青年品牌双向短信活动的有效性。从在教育技术环境中利用这些结果的角度提出并考虑了这些结果。建议这些结果和他们的发现可以为未来在教育中更有效地使用移动技术提供信息。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
SMS and interactivity-some results from the field, and its implications on effective uses of mobile technologies in education
This paper reports the results of an experiment undertaken to test the effectiveness of a two-way SMS campaign for a UK youth brand. These results are presented, and considered from the perspective of leveraging these results in an educational technology context. It is proposed that these results and their findings can inform more effective future usage of mobile technologies in education.
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