IMPLEMENTASI ALGORITMA K-Modes UNTUK MENENTUKAN STRATEGI MARKETING STMIK BUDI DARMA

Universities or institutions that operate in North Sumatra are very many, therefore, of course, competition in accepting new students is very tight, universities or institutions do certain ways or steps to be able to compete with other campuses in gaining interest from community or high school students who will continue their studies to a higher level. STMIK BUDI DARMA Medan (College of Information and Computer Management), is the first computer high school in Medan which was established on March 1, 1996 and received approval from the government through the Minister of Education and Culture, on July 23, 1996 with operating license number 48 / D / O / 1996, in promoting the campus, the team usually formed a promotion team to various regions in the North Sumatra Region to provide information to the community. Students who have learned in this campus are quite a lot who come from various regions in North Sumatra, from this point the need to process data from students who are active in college to be processed using data mining to achieve a target, one method that can be used in data mining, namely the ¬K-Modes clustering (grouping) algorithm. This method is a grouping of student data that will be a help to campus students in promoting, using the K-Modes algorithm is expected to help and become a reference for marketing in determining the marketing strategy STMIK Budi Darma MedanKeywords: STMIK Budi Darma, Marketing Strategy, K-Modes Algorithm.