An Analysis of the Importance of National Image Building in the New Era on China’s Higher Education

At present, China has built the world's largest higher education system with a total student population of more than 40 million. Therefore, it is urgent to train socialist successors with lofty aspirations, international vision and global competitiveness, and to build a national image recognized by college students. National image, the key elements of which include history, reality, national characteristics and people's character, etc., constantly develops with history development. It can be divided into physical image and cultural image. What the physical image represents are the hard power of a country such as politics, economy, military, diplomacy, science and technology and other material power, while the cultural image represents the soft power of a country such as civilization, system, diet and folklore and other spiritual forces. Only by successfully shaping the national image in the new era can we help guide college students to recognize, love, and have faith in the political system, thus promoting the stable development of politics and maintaining the country's healthy development.