Real options implicit in the strategic development of a food distribution company

The present article focuses in valuate the option of deferring the firm´s expansion through the construction of branches on cities of the south of Chile. It was possible to infer that the real option of postponing an expansion project generates an additional value, due to the benefit of opening before schedule, considering the risk and variability of the sales. In other words, it minimized the exposure to risk by postponing the investing, maximizing the earnings under favourable circumstances.