Research on Construction and Operation of Rural E-commerce Supply chain

Abstract: in the development of information environment, rural areas of e-commerce to achieve urban and rural development of integration, information, supply chain logistics needs to develop. In the era of e- commerce development, supply chain management makes the speed and scope of information sharing, the efficiency of information processing, the mass storage of information, the value of information has been significantly enhanced, especially in rural areas, the circulation system is less developed, it is more necessary to study the local circulation supply chain system and put forward feasible optimization measures. At the same time, supply chain management, as one of the integrated management methods, has been paid more and more attention, especially in the era of e-commerce development, the research on the construction of rural circulation supply chain system is not only for the realization of rural circulation modernization, but also for the promotion of rural economic development, it is of great significance to solve the problems of agriculture, rural areas and farmers in our country, and it also provides an important theoretical basis for the development of rural circulation. Based on the study of rural e-commerce ecological chain and value chain, this paper constructs the rural e-commerce supply chain system, it is of theoretical and practical value to analyze how the rural e-commerce supply chain system with e-commerce service center works more effectively.