Factors Influencing Sertu Cleansing Integrity in Halal Logistics

Nowadays, the integrity of halal product status is important for Muslim consumers.Sertu cleansing operations is to ensure that transportation and logistics carrying halalproducts are assured with no occurrence of contamination from non-halal sources inhalal logistics. However, the study on sertu cleansing in Malaysia is still low. Therefore,this concept paper attempts to discuss factors in sertu cleansing integrity as stated inMalaysian Standards MS1500: 2009 for halal food production, preparing, handling,and storage, and MS2400: 2010 for halalan-toiyibban assurance pipeline or known ashalal supply chain management. The factors in halal cleansing that influence the halalproduct integrity such as: sertu procedure; process or method of sertu cleansing; peopleengaged in these activities; and the sertu cleansing products. This paper generatesawareness and provides better understanding on the factors influencing sertu cleansingin assuring halal integrity of halal food products and other related products.