Markus Wyrwich
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这篇文章提出了一个当代现象,这个现象自世纪之交以来变得非常明显:西方音乐产业的跨国运营厂牌在发行的许多流行歌曲中加入了所谓的东方音乐元素。为此,萨义德的开创性研究《东方主义》被用作批判性论文的方法论框架和来源。本文论述了城市条件、音乐产业话语以及对东方主义思潮产生至关重要的音乐外因素。然而,主要部分集中于对流行音乐中东方主义的两个例子的详细分析:小猫娃娃的“钮扣”和魔力红乐队的“颤抖”。本文讨论了无处不在的东西方文化和政治危机与东方文化的显著成功之间的关系
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Lokalisierung im Klischee – Orientalismus in gegenwärtiger Popmusik
This article problematises a contemporary phenomenon which has become significantly apparent since the turn of the millennium: The incorporation of putative Oriental music elements in numerous pop songs released by transnationally operating labels of the Western music industry. For this purpose, Edward Said's seminal study Orientalism is applied as a methodical framework and source for critical theses. The paper debates urban conditions, music industry discourses as well as extra-musical factors that have been essential for the origination of the Orientalism trend. The main part, however, concentrates on the detailed analysis of two examples of Orientalism in popular music: the Pussycat Dolls' »Buttons« and Maroon 5's »Shiver«. The paper discusses the correlations between the omnipresent cultural and political Oriental/Occidental crisis and the evident success of Orien-
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