Reverse Logistics in E-Commerce Development Based on Trilateral Game

Along with the development of "Internet+" e-commerce in China, the logistics industry is developing rapidly. Simultaneously, many issues appear, such as packaging rubbish and environmental pollution, etc. The reverse logistics can effectively solve these problems, but it is difficult to carry out because of the higher cost. Based on the evolutionary game method, the game strategies among the government, e-commerce enterprise and consumers in the implementation of reverse logistics are analyzed in this paper. Moreover, in order to achieve a win-win situation, the strategy selection for them is also analyzed. The obtained results are helpful for the implementation of reverse logistics in e-commerce.