Gen Y: Ride-Sharing Attitude & Usage Trends

Every developed civilization needs a reliable transportation system. Without a convenient, reasonably priced, and secure transportation infrastructure, urban life will be intolerable and unlivable [2]. A quick-emerging 21st-century invention called ride-sharing service (RSS) makes it possible to request transportation services using privately owned automobiles, generally using a mobile app backed by internet access [3]. Ridesharing is one of the major indications of economic success in developing nations like Bangladesh, along with other advancements in the transportation and communication sectors [5]. Due to their capacity to reduce traffic congestion and the number of automobiles on the road, ride-sharing services play a significant role in social, economic, sustainability, and environmental challenges [1]. Both developed and developing nations now use ride-sharing services in great numbers. Thus, the nature and effects of this ride-sharing business on economies are garnering more attention from academic researchers, businesspeople, entrepreneurs, innovators, and policymakers [6]. From a commercial standpoint, this service can provide additional chances for market share and favorable social effects. Also, ride-sharing businesses profit from new service usage dimensions and a new source of revenue [7].