Improving animal care and welfare: practical approaches for achieving change.

Abstract This chapter addresses the implementation of knowledge to improve animal care and welfare. Topics include the use of animal-based measurements to motivate farmers to reduce lameness and other welfare problems; how to use social marketing methods and innovation methods to promote improvements on the farm; how to use participatory tools such as a seasonal lameness calendar, priority matrix and lameness transect walk; the organization of farmer groups where different farms are visited to share ideas and the effective use of enforcement approaches by either retailers or legislation.