A qualitative study on evolution of relationships between third-party logistics providers and customers into strategic alliances

Purpose – The purpose of this exploratory study is to highlight the stages in the relationship which eventually lead to an integrated logistics alliance. Design/methodology/approach – The stages involved in the evolutionary process have been explained with the help of concepts of mental models and knowledge-related asymmetries. The study has been justified by applying multiple case research design which involves examples of successful logistics alliances. Findings – The analysis using case study approach provides a detailed overview how third-party logistics providers develop successful relationships with different industry firms over a period of time which eventually lead to innovations benefiting both the partners. Research limitations/implications – In the paper, a qualitative case study methodology has been adopted which is limited in nature when compared to quantitative approach. Nevertheless, the multiple cases discussed in the paper involve organizations from diverse sectors thus providing a holist...