You Too Can Coin a Word

What literate person hasn’t dreamed of creating a word that others adopt, thereby staking their claim to verbal posterity? This is far easier to dream about than do. Creating a neologism is hard. Getting others to adopt it is even harder. A gap in our vocabulary is the best precondition for a successful coinage. We need new words to help us discuss changing circumstances: technology, climate change, pandemics. Even when addressing verbal voids, neologisms must strike a chord, capture a widespread sensibility with a word or phrase, preferably one that’s vivid. Terseness helps, as does alliteration, and use of forceful letters such as b (bubble, bunk), k (ok, knockout), and z (sizzle, Zoom). Anyone who successfully creates new a word and gets it adopted can join Jefferson, Dickens, and Seuss in the annals of successful neology.