Breaking the Mirroring Development of the Digitization Industry of Nonphysical Cultural Heritage

since the 1990s, digitization technologies represented by information technology and network technology have made considerable progress. Digitization technologies have been widely used not only in the industrial field but also in the process of protecting Nonphysical Cultural Heritage which is the treasure of human civilization. In the past 10 years, China has promoted the digital practices of Nonphysical Cultural Heritage through a series of measures including legislation and policies, project implementation, and formulating specifications, which transform Nonphysical Cultural Heritage into digital resources that can be stored and regenerated. However, it is undeniable that the utility of these digital resources has not been fully exploited. The existing digitization of Nonphysical Cultural Heritage is simply a ‘mirroring’ of Nonphysical Cultural Heritage resources. This paper proceeds from discussing the current issues of the Nonphysical Cultural Heritage digitization industry and proposes some paths to break the dilemma of mirroring cultural resources. Then starting from the different participators within the digital industry (government, enterprises), it is proposed to create a public service platform of digital Nonphysical Cultural Heritage, integrate Nonphysical Cultural Heritage into digital publishing industry, digital film industry, and digital tourism industry. Moreover, the article seeks to the effective way of extending the digital industry chain of Nonphysical Cultural Heritage.