PARÓDIA ARTIFICIAL: COMO OS DEEPFAKES TÊM ABERTO NOVOS CAMINHOS PARA SE DISCUTIR DIREITOS AUTORAIS

The tech world can scare a lot of people, especially when a person appears in a video saying things they would normally never say. A video made by the filmmaker Jordan Peele, in partnership with the website Buzzfeed, showed former US President Barack Obama alerting the population to the dangers of the new threat that was beginning to gain ground on the world. The video drew attention because of the language used by Obama, who seemed very comfortable when swearing at then-President Donald Trump. What nobody knew until that moment was that the video itself was a deepfake, created by Peele. The issue goes further and brings at least interesting discussions 1 Mestranda em Direitos Fundamentais e Democracia (Linha de Pesquisa Constituição e Condições Materiais da Democracia) pelo Programa de Pós-Graduação Stricto Sensu do Centro Universitário Autônomo do Brasil – UniBrasil. Bolsista do Programa de Suporte à Pós-Graduação de Instituições de Ensino Particulares (PROSUP) da CAPES. Membro do Núcleo de Pesquisa em Direito Constitucional – NUPECONST do PPGD do Centro Universitário Autônomo do Brasil – UniBrasil. Membro do Núcleo de Pesquisa em Direito Civil-Constitucional da UFPR (Grupo Virada de Copérnico). 2 Doutor, Mestre e Bacharel em Direito pela Universidade Federal do Paraná UFPR. Professor na graduação e no Programa de Pós-Graduação em Direito (PPGD) do Centro Universitário Autônomo do Brasil UniBrasil. Pesquisador do Núcleo de Pesquisa em Direito Civil-Constitucional da UFPR Grupo "Virada de Copérnico" e do Grupo de Pesquisa CNPQ NUPECONST – UniBrasil, linha de pesquisa: direitos fundamentais e relações privadas. Advogado e Procurador do Estado do Paraná. about copyright, parody and freedom of expression. One discussion arose when a YouTuber, who made videos using AI to emulate the voices of famous personalities, posted a video featuring the voice of the rapper Jay-Z reading a Hamlet soliloquy. The repercussions were such that Jay-Z and his record company filed a copyright infringement lawsuit against the YouTuber. The agency claimed that the video infringed Jay-Z's copyright and illegally used an AI to simulate the artist's voice. The action caused controversy and raised questions about its validity, as it was, according to some analyses, a derivative work or even a parody. This article intends to verify if there is copyright infringement in cases of deepfakes that are intended to parody works or people.