RESEARCH ON THE APPROACH AND REGULATION OF BLOCKCHAIN TECHNOLOGY OF THE PROTECTION OF NETWORK CULTURAL PRODUCTS DISSEMINATION

The rise of the Internet and big data has realized the digitization of the cultural industry, accelerated the promotion of cultural and literary works on the Internet, and expanded its scope of influence. At the same time, its development has also aggravated the long-standing moral issues in the cultural industry, such as privacy leakage, data theft, copyright infringement, etc., which seriously hinder the healthy development of the cultural industry. Based on the Internet, multi-node composition and decentralization, the blockchain, as a distributed ledger system, has the characteristics of “decentralization”, equal node status, de-third-party trust, and difficult data tampering and forgery. Its application will bring great value in cultural industry management. At the same time, as a new type of technical structure combination, the application of blockchain in the field of cultural industry is not achieved overnight, and there are certain technical obstacles in itself, and the relevant regulations have not yet been constructed, which need to be studied and solved urgently. Based on the dilemma of the network cultural products dissemination protection, this paper introduces the blockchain certificate technology, hoping to realize the new trend of the protection of network cultural products dissemination by building an excellent blockchain network cultural product protection model, technical approach, regulatory system and rule system.