基于以客户为导向的利益，确定印尼中小企业采用电子商务的水平

2014 The 1st International Conference on Information Technology, Computer, and Electrical Engineering Pub Date : 2014-10-20 DOI:10.1109/ICITACEE.2014.7065757

Evi Triandini, A. Djunaidy, D. Siahaan

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引用次数: 11

摘要

印尼的中小企业需要提高面对全球市场的能力。电子商务为中小企业提供了潜在的好处。本研究提出了若干印尼中小企业的电子商务采用水平和他们的排名基于客户导向的利益。水平和排名是基于k-均值聚类确定的。分析结果表明，印尼中小企业采用电子商务的程度可以根据客户导向的利益分为四个层次。这项研究的结果将被用作印尼中小企业电子商务采用框架的衡量标准。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Determining e-commerce adoption level by SMEs in Indonesia based on customer-oriented benefits

Small and Medium Enterprises (SMEs) in Indonesia need to enhance their ability to face a global market. E-commerce provides potential benefits for SMEs. This study proposed a number of Indonesian SMEs' e-commerce adoption levels and their ranks based on customer-oriented benefits. The levels and ranks are determined based k-means clustering. Analysis result shows that Indonesian SMEs can be classified into four levels of e-commerce adoption based on customer-oriented benefits. The result of this study will be used as a metric in Indonesian SMEs' e-commerce adoption framework.

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2014 The 1st International Conference on Information Technology, Computer, and Electrical Engineering

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