Sefa Çetin, Mehmet Ali Tekiner
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引用次数: 7

摘要

本研究的目的是在企业形象管理和企业外观、企业传播、企业形象和感知维度的范围内确定企业行为的主要决定因素,以及如何将这些维度确定为有效的揭示这一点。在此背景下,本研究以马拉提亚市警察局员工对内部利益相关者的企业形象认知为样本,对200名警察员工进行了考察和访谈。采用SPSS 19.0软件包程序对数据进行分析,为了揭示变量之间的关系,利用因子分析、相关分析和多元回归分析。作为这些搜索的结果,有一个积极的看法的企业形象的警察雇员,但这些建议的数量已经提出,以确保更积极的看法。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
KURUMSAL İMAJIN TEMEL BELİRLEYİCİLERİ: EMNİYET TEŞKİLATI ÖRNEKLEMİ İÇ PAYDAŞ ANKETİ
Aim of this study in the context of Corporate Image Management and corporate appearance, corporate communications, corporate image and perceived dimensions of corporate behavior within the scope of the determination of the main determinants in shaping the image of the institution and how these dimensions have been identified as effective to reveal that. In this context, research, corporate image Malatya City Police Department employees for internal stakeholders' perceptions of a sample of 200 police employees were examined and interviewed in this study. The package programme of SPSS 19.0 was used in analyzing the data and in order to reveal relations among variables, the factor analysis, correlation and multiple regression analysis was benefited from. As a result of these search, that there is a positive perception of corporate image of the police employees, but the number of these suggestions have been made in terms of ensuring that more positive perceptions.
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