The Effect of Environmental and Social Sensitivities on Corporate Reputation

Environmental and social initiatives protect the social image of organizations, increase their reputation and decrease the risks to their reputations. Corporate reputation is a part of the communication between the organizations and their stakeholders. Establishing a valuable and permanent partnership between organizations and stakeholders generates an advantage in the development of sustainable competitiveness. The ability of organizations to manage their relationships with their stakeholders can affect their corporate reputation and a positive organizational reputation is an important indicator of their ability to effectively manage their stakeholders. In this context, the objective of the study was to determine the sensitivity of public hospitals operating in Afyonkarahisar in terms of environmental and social issues through the eyes of the stakeholders who are a party to corporate reputation and determine the effect of sensitivity on corporate reputation. Descriptive, variance, correlation and regression analysis methods were used on the data obtained from the survey. As a result of the analysis, it has been determined that the overall view of stakeholders in the hospitals included in the study in terms of environmental and social sensitivity and corporate reputation in public hospitals composed of state and university hospitals in Afyonkarahisar was negative and below medium level.