Understanding Organizational Characteristics for the Adoption of On-Demand Delivery: A Case Study of Thai Industries

On-demand delivery is a transportation service that delivers goods based on customers’ requests of places and time. The literatures have reviewed and focused on different factors that affected the adoption of on-demand delivery; however, the gap was to identify the common characteristics of suitable organizations. The purposes of this research were to study the common factors for on-demand delivery adoption and to address the suitability of factors in different models of on-demand delivery. This paper collected 300 questionnaires from different firms in the central of Thailand. Data was analyzed based on descriptive analysis and significant tests. The important results showed that on-demand delivery was widely used among small organizations in food industry where sold finished products through online distribution channel and had semi-automation level in their operation. In addition, the significant factors for the adoption of on-demand delivery were automation level, type of industry and distribution channel while size of organizations and type of product showed no influence on the selection of on-demand delivery models including business-to-business, business-to-customer and customer-to-customer.