什么是盈利模式?中国手机的享乐分析

2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR) Pub Date : 2010-06-13 DOI:10.1109/ICMB-GMR.2010.54

C. Shi, S. Wildman, X. Hao

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引用次数: 1

摘要

对于手机用户来说，手机的哪个特性是最有价值的?本文提供了一个手机的享乐分析在中国，使用918种不同的手机型号从2003年至2008年推出的14家制造商。手机的基本特性和高级特性都被纳入到享乐回归模型中，用于测量相应的影子价格。除此之外，还特别注意解决诸如控制参数估计随时间的不稳定性的方法以及如何测量制造商和客户的单个手机的异构特性等问题。根据估算结果，本文最后对行业从业者提出了建议。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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What is the Profit-Making Model? The Hedonic Analysis of Mobile Handsets in China

Which handset feature is the most valuable to the customer of a mobile phone? This paper provides a hedonic analysis of mobile handsets in China, using 918 different handset models from 14 manufacturers launched from 2003 to 2008. Both basic and advanced characteristics of mobile handsets are incorporated in the hedonic regression model for measuring the corresponding shadow prices. In supplement to that, specific attention has been given to address the problems such as method to control the instability of the parameter estimation over time and how to measure the heterogeneous characteristics of individual handset for both the manufacturers and customers. According to the estimated results, suggestions are provided for the industrial practitioners at the end of this paper.

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来源期刊

2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)

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