Distinctiveness, Continuity, Self-Esteem, & Self-Efficacy in Tourism of Karo Regency, Indonesia

As the essential aspect to increase tourism, place identity can improve someone’ quality of life. This research aims to investigate place identity in tourism destination in Karo Regency, Indonesia, that can be used to create a tourism development program. This research used mix method by identified four elements: distinctiveness, continuity, self-esteem, and self-efficacy. The result shows that the strongest element of place identity was self-esteem and distinctiveness, while self-efficacy and continuity were weak. Furthermore, tourism in the area relatively goes well even though place identity elements were weak. However, the improvement to enhancing tourism is needed.Keywords: Tourism Development; Place Identity; Karo Regency; Indonesia.eISSN 2398-4279 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.