Kiran Mazumdar-Shaw: Biocon成功背后的女人

Benudhar Sahu, Indu Perepu
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引用次数: 0

摘要

学习水平/适用性本案例适用于MBA/MS/ emba学生。主题领域:创业发展、领导力。本案例讲述的是印度生物技术公司Biocon Limited创始人Kiran Mazumdar-Shaw的成功创业之旅。Mazumdar-Shaw于1978年成立了Biocon作为合资公司。作为一名女企业家,Mazumdar-Shaw在最初的日子里面临着许多挑战和挫折。她克服了这些困难,把Biocon带到了新的高度。后来,Mazumdar-Shaw决定对Biocon的商业模式进行战略转变——从生产酶转向生产生物制药,以期通过提供负担得起的救命药物,对全球医疗保健产生影响。预期学习成果学习成果包括:了解发展中国家女性企业家的生态系统;考察女企业家在创业过程中面临的挑战,以及成功的企业家如何将挑战转化为机遇;分析什么是企业家领导力,并理解这些领导品质如何在创业企业的成功中发挥重要作用。社会影响mazumdar - shaw能够突破当时在印度社会非常普遍的性别障碍,并成功地在生物技术领域建立了自己的创业企业,这是一门在20世纪70年代仍处于萌芽状态的学科。尽管她在生物技术领域取得了巨大的成就,并发展了自己的业务,但她对那些无法负担得起药品的人的问题仍然很敏感。Mazumdar-Shaw坚信她应该与穷人和边缘人群分享公司的繁荣,通过她的慈善事业Biocon基金会,开始以可承受的价格向他们提供基本药物。主题codeCCS 3:创业精神。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Kiran Mazumdar-Shaw: the woman behind the success of Biocon
Study level/applicability This case is meant for MBA/MS/executive MBA students. Subject area Entrepreneurship development, leadership. Case overview This case is about the successful entrepreneurial journey of Kiran Mazumdar-Shaw, founder of India-based biotechnology company Biocon Limited. Mazumdar-Shaw established Biocon in 1978 as a joint venture company. As a woman entrepreneur, Mazumdar-Shaw faced many challenges and setbacks during her initial days. She overcame these and took Biocon to new heights. Later, Mazumdar-Shaw decided to make a strategic shift in Biocon’s business model – going from manufacturing enzymes to biopharmaceuticals with the vision of making an impact on global health care by providing access to affordable, life-saving drugs. Expected learning outcomes The learning outcomes are as follows: understand the ecosystem of women entrepreneurs in developing countries; examine the challenges faced by women entrepreneurs in their entrepreneurial journey and how successful entrepreneurs convert challenges into opportunities; and analyze what entrepreneurial leadership is and understand how these leadership qualities play an important role in the success of entrepreneurial ventures. Social implications Mazumdar-Shaw was able to break through the gender barrier that was highly prevalent in Indian society then and successfully established her entrepreneurial venture in biotechnology, a discipline that was still nascent in the1970s. Though she has scaled great heights in the biotechnology area and developed her business, she has remained sensitive to the problems of those who are unable to get affordable medicines. Firmly believing that she should share the prosperity of the company with the poor and the marginalized, Mazumdar-Shaw, through her philanthropic venture, Biocon Foundation, started providing essential drugs at affordable prices to them. Subject code CCS 3: Entrepreneurship.
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