客户关系管理和客户获取，JMA solutions, San Isidro 2020

Journal of business and entrepreneurial studie Pub Date : 2021-12-02 DOI:10.37956/jbes.v5i2.198

Marizza Nova Sanca Vergara, Abraham Cárdenas Saavedra

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引用次数: 0

摘要

本研究工作的主要目标是在JMA解决方案中建立客户关系管理与客户获取之间的关系，Perú， 2020。对JMA Soluciones公司的85名客户进行了普查抽样，其中调查由包含20个项目的问卷代表。对于假设检验，使用非参数Rho de Spearman统计量，其中选择客户管理变量的相关系数(0.701)。关系(CRM)与变量customer的正向显著性(0.000 ?0.05. 通过这种方式，研究得出结论，允许了解客户关系管理和客户获取结构之间的存在

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Customer Relationship Management and customer acquisition at JMA Soluciones, San Isidro 2020

The main objective of this research work is to establish the relationship between Customer Relationship Management and customer acquisition in JMA solutions, Perú, 2020. A census sample was taken of 85 clients of the company JMA Soluciones, where thesurvey represented by the questionnaire consisting of 20 items. For the hypothesis test, the non-parametric Rho de Spearman statistic was used, where the correlationcoefficient (0.701) of the Client Management variable was selected. of Relationships (CRM) and the variableCustomer of positive and significant significance (0.000 ? 0.05. In this way the study concluded allowing to know theexistence between the Customer Relationship Management and Customer acquisition constructs

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Journal of business and entrepreneurial studie

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