User Experience/User Interface Design; Raja Ampat Dive Resort Website

Information media in the form of a website as a promotional tool is very important and very helpful in marketing a service or a product on the internet. A good website is a website with an aesthetic and usability level so that it is harmonious and responsive and has a suitable user interface (not excessive). The old Raja Ampat Dive Resort website is less responsive, less attractive from the visual aspect, the information is not well organized and seems monotonous, making the users confused in finding and understanding the information provided. To achieve user satisfaction, the need for a UX / UI website design with a better information structure so that the level of satisfaction and inquisitive access is fulfilled makes the Raja Ampat Dive Resort website better. The UX / UI website design in this study uses the Design Thinking Process and the Principle of Beautiful Website, Jason Beaird. The result of the research is the prototype of the Raja Ampat Dive Resort website which is then tested (tested) during the 2019/2020 even semester Final Assignment Session.